For B2B, B2C, B2G

ICERTIAS Customers' Friend is intended for all company types – regardless of who your clients are: B2B, B2C, B2G – everyone is welcome

Regardless of whether your customers are natural persons (B2C), businesses (B2B), or government organisations (B2G), ICERTIAS Customers' allows you nomination, validation, and certification of your products and services.

If your customers are natural persons (B2C – Business to Consumer) and if you, for example, deal with the sales of consumer goods, then your end customers – natural persons who purchase and use your products or services – will decide on and evaluate you in the ICERTIAS Customers' Friend system.

If your customers are primarily other businesses (B2B – Business to Business) and if you, for example, deal with the sales of certain products to other companies, then we will invite your customers – the employees of the companies who are your customers and your users – to vote on and evaluate your offer.

If the primary users of your company are governmental organisations (B2G – Business to Government) and if you, for example, provide advisory services to certain authorities in the state administration, then we will invite the employees in those government bodies to vote on the quality of your products and services.