ADAPT TO BUYERS

Ratings and comments of your clients in the ICERTIAS

Customers' Friend programme allow you to adapt your products and services more easily to the demands of your consumers, customers, and clients

Ratings and comments that consumers give to companies, products, and services that are included in the ICERTIAS Customers' Friend programme allow companies to gain better insight into the opinions, perceptions, and desires of consumers.

This online combination of qualitative and quantitative research through direct online panels allows companies a better understanding of market opportunities and easier adaptation to their own customers.

Consumers who participate in evaluating and commenting on companies, products, and services in the ICERTIAS Customers' Friend programme represent the most demanding, often the most critical, and the most vocal consumers who pass on negative, but also positive messages.

Keep such demanding customers "close to you" using the ICERTIAS Customers' Friend online evaluation panel.