Story
Story
The Customer Holds the Key to Success
Whether a company turns a profit, merely survives, or goes bankrupt, hinges directly on customers and their satisfaction.
The Most Powerful Marketing Tool
In order to be more successful than their competitors, companies should consider not only how to attract new buyers or to keep previous ones, but primarily how to keep existing clients satisfied to such an extent that they themselves further promote the companies, products and services to their friends. After all, word-of-mouth is still the most powerful marketing tool.
This is achievable only if the company treats each and every one of its customers or clients as a best friend would be treated. This is the kind of client-company relationship encouraged and promoted by ICERTIAS Customers’ Friend.
Customers - The Most Important Asset
Today the consumer (customer/client) is the most important asset of every business organisation. Whether a company turns a profit, merely survives, or goes bankrupt, hinges directly on consumers and their satisfaction.
Due to globalisation and the increasing availability of modern technologies such as the Internet, today’s consumers are exposed to new brands and offers more than they have ever been before.
Business - Unmatched by Others
Today, keeping consumers loyal to a company is no mean feat.
For this very reason every company has to focus its business operations on the customer providing the ultimate service experience unmatched by others.
WOW! Companies
Companies that invest time and effort into building up their relationships with their customers and clients are what we refer to as WOW! companies. Such WOW! companies make up the family that is the ICERTIAS Customers’ Friend programme.
Companies that invest time and effort into building up their relationships with their customers and clients are what we refer to as WOW! companies. Such WOW! companies make up the family that is the ICERTIAS Customers’ Friend programme.
